User Research and Development Agency

We are Users Matter

we explore how real users behave to help you innovate with purpose.

Since 2016, we’ve done nearly 12 months of immersion for a range of clients, in 19 countries across 4 continents. We offer all kinds of fieldwork across all kinds of sectors and in any and every setting. Whether in a kitchen, bathroom or garden, a city center or suburb, in cars, in stores, deep inside businesses or in hospital operating rooms, on construction sites or military bases. We can’t wait to meet your users, whoever and wherever they are.

From our immersion work, we give you the knowledge and insight to form the foundation for new, appealing, relevant and responsible solutions for your users.

Our Specialism ?

We’re experts in projects that need tailor-made approach, ensuring our work aligns with your schedule and needs.

What we do:

  1. Immerse ourselves in your users’ world to understand the nuances of user behaviour.
  2. Use data, insight and creativity to design the products, services and experiences of tomorrow.
  3. Prototype and test your concepts in real-life settings to evaluate their potential objectively.

We deliver unique research

constantly evolving our methods and tools to meet the specific demands of your project.

What we’ve worked on recently:

  • Exploring the user journey of professionals working with cats and dogs in France, UK and USA to design new services.
  • Developing tools to better understand car drivers’ journeys in Europe.
  • Creating animation kits for health entrepreneurs to test early concepts more easily in the medical field in Belgium.
  • Supporting the creation of bulk systems in wholesale retail logistics to generate new business opportunities in Europe.
  • Helping a small food business position itself in a new market segment in Belgium and France.
Your projects Read our projects

UM's Blog