From local to global, whether it’s enhancing a new technology or addressing a societal challenge, we help you tackle today’s issues. Here are some of the big challenges we’ve worked on with partners:
For the Seb Group, we explored the global relevance of integrating new digital technologies into their appliances.
By stimulating new uses for costumers, we optimized the concepts and devised blueprints for R&D with real consumer appeal.
Are you really meeting your customer’s needs or adding unnecessary complexity and effort ?
To meet this challenge, we visited Total Energies French customers to understand their customers’ real expectations and make the service on the brand’s App more relevant.
Changing packaging risks losing part of the experience that made your products successful. So, how can you promote and use new materials that also add value for users? We tackled this challenge by following Bonduelle Europeans customers in their purchasing and usage journeys and testing different alternative materials.
We redefined the role of packaging to give a better customer experience and enhance the quality of their food.
Technological innovation driven by R&D sometimes lacks relevance for the end user. For a global leading food company, we assisted in testing new distribution methods on-site to make this new approach as relevant as possible. Our goal was to offer a meaningful experience, not just an acceptable one.
Some challenges need us to look further ahead. To understand deep transitions or upcoming disruptions and offer solutions, we take a long-term strategic view. We envision the needs and use-cases of tomorrow in a changed world.
To embrace the uncertainty of the future, our Making Tomorrow collective, led by Olivier, Martin Lauquin, and Nicolas Minvielle, brings together consultant researchers, designers, and creatives, to explore and play out future scenarios.
In addition to the iconic Red Team project, we are proud to have led over 80 future exploration projects for private and public clients in Belgium, France, and other parts of Europe.